Never compromise

Gruber linked today to a list of ill thought domain names. I thought of Heather McHugh’s poem “And What Do You Get” which should be standard reading for URL seekers, at least as a mental exercise. She ends with the lines:

Take the the from
therapist, split accent with an id—

It also brings to mind a recent Qwest advertisement, where they wanted to make a promise to you. They even conveniently put the promise on their website, at, which is one razor thin slash away from a very different meaning than the one they intended.


Posted by: Martin McClellan
On the date of: July 14, 2006 10:53 PM
What's a "value challenge"?
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