Re [2]: Pitch by Example

One thing he did well is make the reader / viewer complicit in the story. He says:

We’re gonna send him down to South America…

I think it could be a tricky strategy to do that, but it seems to have worked for him.

I don't think that's exactly what he's doing here -- it's more like he's speaking in the voice of Charlie's church. It's very difficult to translate into text -- the use of quotations would make it more confusing -- but I think it's clear when you hear it.