Getting Real

Both Shockah and I have been quite inspired by reading the book by 37 Signals titled Getting Real. It's about designing web applications, but really is good general advice as well for creatives and creative pursuits. This quote, from CD Baby founder Derek Sivers, particularly struck me, especially considering that the sentiment is similar to our Statement of Purpose:

Be An Executioner

It’s so funny when I hear people being so protective of ideas. (People who want
me to sign an nda to tell me the simplest idea.)

To me, ideas are worth nothing unless executed. They are just a multiplier.
Execution is worth millions.


Awful idea = -1
Weak idea = 1
So-so idea = 5
Good idea = 10
Great idea = 15
Brilliant idea = 20

No execution = $1
Weak execution = $1000
So-so execution = $10,000
Good execution = $100,000
Great execution = $1,000,000
Brilliant execution = $10,000,000

To make a business, you need to multiply the two.

The most brilliant idea, with no execution, is worth $20. The most brilliant idea
takes great execution to be worth $20,000,000.

That’s why I don’t want to hear people’s ideas. I’m not interested until I see
their execution.

-Derek Sivers, president and programmer, CD Baby and HostBaby

I think it's also worth noting that Derek was a musician who was fed up with the current distribution systems, so created his own--and it totally kicks ass as a marketplace for indy musicians.